Negative Campaigning: Controversy in Theory and Practice First Year Seminar 100 I – Fall 2007 – Allan Louden – Communication |
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Seminar Goal: To challenge the “conventional wisdom” surrounding our understanding of negative campaigning. Negative advertising is almost universally condemned by media and pundits (even as they promote it), yet as with most things it is not nearly that simple. The focus of the class will be political advertising: spots, direct mail, and media coverage. Questions to be addressed in class include:
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Class Logistics: Research Assignment
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Student PowerPoints for Informational Presentation: 527s (Allan), Trends in Pol Advertising (Alyssa), State Regulations (Ryan), Consultant's Ethics (Tom); Radio Advertising (Marte), Newspaper Advertising (Phillip); Ethical Standards for Media (Max); Emotion in Ads (David); McCain-Feingold (Jay) |
Geer, J. G. (2006). In defense of negativity: Attack ads in presidential campaigns. Chicago, IL: University of Chicago Press. |
Lau, R. R., & Pomper, G. M. (2004) Negative campaigning: An analysis of U.S. Senate elections. Landham, MD:Rowman & Littlefield. |
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