Ananda Mitra, Ph.D.

Wake Forest University

Professor and Director of Graduate Studies, Department of Communication

Professor, Department of Public Health Sciences

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Vita

EDUCATION:

PhD, Speech Communication, 1992, University of Illinois at Urbana-Champaign.

M.A., Speech Communication and Theater Arts, 1986, Wake Forest University, Winston-Salem, North Carolina.

Bachelor of Technology, Chemical Engineering, 1984, Indian Institute of Technology, Kharagpur, India

TEACHING EMPLOYMENT:

Associate Professor, Department of Speech Communication, Wake Forest University, Winston-Salem, NC, present-July 2000.

Assistant Professor, Department of Speech Communication, Wake Forest University, Winston-Salem, NC, July 2000-August 1994.

Adjunct Faculty, Department of Communication, Milliken University, Decatur, IL, May 1989-August 1988.

Teaching Assistant, Department of Speech Communication, University of Illinois at Urbana-Champaign, Urbana-Champaign, IL, May 1990-August 1986.

Instructor, Staff Development Center, University of Illinois at Urbana-Champaign, Urbana-Champaign, IL, 1989-1988.

RESEARCH EMPLOYMENT:

Director , Survey Research Center, Wake Forest University, NC, 2004-2006.

Supervisor of Sampling Operations, Survey Research Laboratory, University of Illinois at Urbana-Champaign, Urbana-Champaign, IL, August 1994-August 1990.

Research Assistant, Survey Research Laboratory, University of Illinois at Urbana-Champaign, Urbana-Champaign, IL, August 1990-August 1989, May 1989-August 1986.

Research Assistant, Social Science Quantitative Laboratory, University of Illinois at Urbana-Champaign, Urbana-Champaign, IL, May-January 1990.

Project Coordinator, Survey Research Laboratory, University of Illinois at Urbana-Champaign, Urbana-Champaign, IL, August-May 1989.

Research Assistant, Department of Speech Communication, University of Illinois at Urbana-Champaign, Urbana-Champaign, IL, August 1988-August 1986.

Research Assistant, Department of Speech Communication and Theater Arts, Wake Forest University, Winston-Salem, NC, May 1986-August 1985.

BOOKS:

10-volume series titled, “Digital Society” in preparation and under contract to be published in fall 2008.

Mitra, A. (1999).  India through the Western Lens.  New Delhi, India: SAGE.

Mitra, A. and Lankford, S. (1999).  Research Methods in Leisure Services.  Champaign, IL: Sagamore Publishing.

Mitra, A. (1993).  Television and Popular Culture in India.  New Delhi, India: SAGE.

JOURNAL PUBLICATIONS AND BOOK CHAPTERS:

DuRant R. H., McCoy T. P., Champion H., Parries M. T., Mitra A., Martin B. A., Newman J., and Rhodes S. D (in press).  Party behaviors and characteristics and serial drunkenness among college students.  Journal of Studies on Alcohol.

Mitra, A. with others (in press). Differences in rate of response to Web based surveys among college students. International Journal on E-Learning.

Mitra, A. (in press). Differences in using computers for communication based on the “communicative effectiveness” of computers. Electronic Journal of Communication.

Mitra, A., Joshi, S. (in press). Demographic differences and attitudes towards computer among health care professionals. Journal of Educational Computing Research.

DuRant, R., Champion, H., Wolfson, M., Omli, M., McCoy, T., D'Agostino, A., Wagoner, K., Mitra, A. (2006). Date Fighting Experiences Among College Students: Are They Associated With Other Health Risk Behaviors? Journal of American College Health.

Mitra, A. (2006). Towards finding a cybernetic safe place: Illustrations from People of Indian Origin. New Media and Society, 8(2), 251-268.

O’Brien, M., et. al. including Mitra, A. (2006). Single question about drunkenness to detect college students at risk for injury. Academic Emergency Medicine.

Kemper, K., Gardiner, P., Gobble, J., Mitra, A. and Woods, C.(2006). Randomized Controlled Trial Comparing Four Strategies for Delivering e-Curriculum to Health Care Professionals. BMC Medical Education, 6(2).

Mitra, A. (2005). Weaving a new web. Parks and Recreation, June 2005 (available at: http://www.nrpa.org/content/default.aspx?documentId=2298).

 Mitra, A. Willyard, J., Platt, C. A., and Parsons, M. (2005). Exploring Web usage and selection criteria among male and female students. Journal of Computer Mediated Communication.
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Mitra, A. (2005). Differences in using computers for communication based on the “communicative effectiveness” of computers. Electronic Journal of Communication.

Mitra, A. (2005). Creating Immigrant Identities in Cybernetic space: Examples from a Non Resident Indian Website. Media, Culture and Society.

Mitra, A. (2005). Digital memory. Journal of Information, Communication & Ethics in Society, 3(1), 3-13.

Mitra, A. (2004). Voice of the marginalized on the Web. Journal of Communication, 54(3).

Mitra, A. (2004). Student attitudes towards web sites. Academic Exchange Quarterly, 8(1).

Hullett, C., Louden, A., and Mitra, A. (2003). Emotion and political cognition: A test of bipolar, two-dimensional, and discrete models of emotion in predicting involvement and learning. Communication Monograph, 70, 250-263.

Mitra, A. (2003). Diasporic online communities. In K. Christensen and D. Levinson (Eds.) Encyclopedia of Community, (1019-1020). Thousand Oaks, CA: Sage.

Mitra, A. (2003). Cybernetic Space: Bringing the Virtual and Real Together. Journal of Interactive Advertising, 3(2). Available at: http://jiad.org/.

Mitra, A., Hall, A. (2002). Distance Education as a Discursive Practice: Voice, Discourse and Pedagogy. Computers in Schools, 19(3/4), 129-142.

Mitra, A. (2002).  Towards developing questionnaire items to measure effectiveness of computers in teaching.  Journal of Educational Computing Research, 26(4), 381-394.

Mitra, A., Watts, E.  (2002).  Theorizing cyberspace: The idea of voice applied to the Internet discourse.  New Media and Society, 4(4), 479-298.

Mitra, A.  (March, 2002).  Trust, authenticity and discursive power in cyberspace.  Communications of the Association for Computing Machinery (ACM).

Mitra, A., LaFrance, B. and McCullough, S.  (2001).  Difference in the attitude between women and men toward computerization.  Journal of Educational Computing Research, 25(3), 227-244.

Mitra, A. and Schwartz, R. L. (2001).  From Cyber Space to Cybernetic Space: Rethinking the Relationship between Real and Virtual Spaces.  Journal of Computer Mediated Communication, 7(1).

Mitra, A. (2001).  Thinking of recreation needs assessments.  Parks and Recreation, 36, 5, 16-18.

Mitra, A. (2001).  Diasporic voices in cyberspace.  New Media and Society, 3, 1, 29-48.

Mitra, A., Chesner, C., Burg, J., Ferebee, M. (2000).  Computer Mediated Communication and Face-to-Face Instruction.  Teaching with Technology, Bolton, MA: Anker Publishing.

Mitra, A., Steffensmeier, T., Lenzmeier, S., Avon, R., Qu, N. and Hazen, M.   (2000).  Gender and Computer Use in an Academic Institution: Report from a Longitudinal Study.  Journal of Educational Computing Research, v 23 (1), 67-84.

Mitra, A. (2000).  Introduction to Special Issue.  Journal of Educational Computing Research, v 23 (1), 1-3.

Mitra, A. (2000).  Virtual commonality: Looking for India on the Internet.  In D. Bell and B. M. Kennedy (Eds.), The Cyberculture Reader (pp. 676-694).  New York, NY: Routledge.

Hyde, M. and Mitra, A. (2000).  On the ethics of creating a face in cyberspace: The case of a University.  In V. Berdayes and J. Murphy (Eds.) Computers, Human Interaction and Organizations, (pp. 161-188).  New York, NY: Praeger

Mitra, A. (2000).  Sen's imaging of the seventies: Calcutta and West Bengal. In (Ed.  Sumita Chakravarty) Mrinal Sen:  The Cinema of Politics, The Politics of Cinema (pp. 37-65). London: Flicks Publishing.

Hyde, M. and Mitra, A. (1999).  Communication, acknowledgment and morality of cyberspace.  In D. F. Burlingame and M. J. Poston (Eds.) The Impact of Technology on Fundraising, (pp. 15-38).  New York, NY: Jossey-Bass.

Mitra, A. and Stefensmeier, T. (2000).  Changes in student attitudes and student computer use in a computer enriched environment. Journal of Research on Computing in Education, 32(3), 417-433.

Mitra, A., Stefensmeier, T, Lenzmeier, S. and Massoni, A. (1999).  Institutional implications of changes in attitudes towards computers and use of computers by faculty. Journal of Research on Computing in Education, 32(1), 189-202.

Mitra, A. (1999). Characteristics of the WWW Text: Tracing Discursive Strategies. Journal of Computer Mediated Communication, 5(1).

Mitra, A. and Hazen, M. (1999).  Longitudinal assessment of computerization at Wake Forest University.  In (Ed., D. Brown), Electronically enhanced education.  Winston-Salem, NC: Wake Forest University Press.

Mitra, A., Hazen, M., LaFrance, B. and Rogan, R. (1999).  Faculty use and non-use of electronic mail: Attitudes, expectations and profiles. Journal of Computer Mediated Communication, 4(3).

Mitra, A. and Cohen, E. (1998).  Analyzing the Web: Directions and Challenges.  In (Ed. Steve Jones), Doing Internet Research.  Newbury Park, CA: SAGE.

Mitra, A. (1998).  Construction and utilization of community surveys. In (Ed.  Joseph J. Bannon), Leisure resources:  Its comprehensive planning.  Champaign, IL: Sagamore Publishing.

Mitra, A. (1998).  Categories of computer use and their relationships with attitudes towards computers.  Journal of Research on Computing in Education, 30(3), 281-295.

Mitra, A. and Hullett, C. (1997).  Toward evaluating computer aided instruction:  Attitudes, demographics, context.  Evaluation and Program Planning, 20(4), 379-391.

Mitra, A. (1997).  Diasporic Web sites: Ingroup and outgroup discourse.  Critical Studies in Mass Communication, 14, 158-181.

Mitra, A. (1997).  Virtual commonality: Looking for India on the Internet.  In (Ed.  Steve Jones), Virtual Culture.  Newbury Park: SAGE.

Mitra, A. (1996).  Nations and the Internet: The Case of a National Newsgroup, 'soc.cult.indian'. Convergence: The Journal of Research into New Media Technologies, 2(1), 44-75.

Mitra, A. (1994).  Use of Focus Groups in the Design of Questionnaires for Needs Assessment.  Evaluation and Program Planning, 17(2), 133-140.

Mitra, A. (1994).  An Indian religious soap opera and the Hindu image.  Media, Culture and Society, 16, 149-155.

Mitra, A. (1993).  Television and the Nation:  Doordarshan's India.  Media Asia, 20(1), 39-58.

Johnson, T., Mitra, A., Newman, R. and Horm, J. (1993).  Problems of Definition in Sampling Special Populations:  The Case of Homeless Persons.  Evaluation Practice, 14(2), 119-126.

Mitra, A. (1990).  The Position of Television in the Cultural Map of India.  Media Asia, 17(3), 166-176.

Mitra, A. (1989).  ‘Desi’ Bond: The Cross Cultural Transformation of James Bond into a Hero of Popular Indian Cinema.  Deep Focus, 2, 42-47.

Mitra, A. (1989).  Trends in Television Research in India.  Indian Council of Communication Training and Research Journal, 2, 83-100.

PROCEEDINGS, MAGAZINES AND OTHER PUBLICATIONS:

Mitra, A. (Spring 2007). Using Blogs to Create Cybernetic Space: Examples from People of Indian Origin. Proceedings of the Ethicomp Conference 2007.

Mitra, A. (Winter 2006). Collecting citizen input. Utah Leisure Insights, 26(1), 16-17, 19.

Mitra, A. (Fall 2006). Developing a profile of heavy Instant Messaging users. Proceedings of the Computer and Advanced Technology in Education Conference 2006.

Mitra, A. (Summer 2006). Working in cybernetic space. Proceedings of the IADIS International Conference e-Society 2006.

Mitra, A. (Fall 2006). Collecting citizen input. Oregon Parks and Recreation Journal.

Mitra , A., Joshi, S., Kemper, K. (September 2005). Web based continuing education: Exploring the case of medical professionals . Proceedings of CATE 2005.

Mitra , A. (June 2005). Creating identities in cybernetic space . Proceedings of E-Society 2005.

Mitra, A. (June 2004). Exploring Web usage and selection criteria among male and female students. Educational Multimedia and Hypermedia Annual.

Mitra, A. and Stark, N. (June 2004). Patterns of tobacco use and misinformation about tobacco in India. Proceedings of the Hawaii International Social Science Conference.

Mitra, A. (July, 2003). Towards finding a cybernetic safe place: Illustrations from People of Indian Origin. Proceedings of the Ethicomp 04.

Mitra, A. (July, 2003). Exploring web usage and selection criteria among students. Proceedings of the 7th World Multiconference on Systematics, Informatics and Cybernetics.

Mitra, A. (June 2003). Cybernetic Space: Our new dwelling place. Proceedings of the Hawaii International Social Science Conference.

Mitra, A. (2002).  Deciding what programs to offer.  Management Strategy, 26(2), 1,4.

Mitra, A. (June 2002). The impact of communicative effectiveness of computers in use of computers for communication. Educational Multimedia and Hypermedia Annual.

Mitra, A. (June 2001). Developing a questionnaire to measure the effectiveness of computers in teaching. Educational Multimedia and Hypermedia Annual.

Mitra, A. (June 2001). Finding a voice in Cyberspace: Utterances and their ethical consequences. Proceedings of the Ethicomp 01.

Mitra, A. (July 2000). Internet, pedagogy and power. Proceedings of the World Multiconfernece on Systematics, Cybernatics and Informatics, International Institute of Informatics and Systematics.

Mitra, A. (June 2000). Gender and instructional use of computers. Educational Multimedia and Hypermedia Annual.

Mitra, A. (May 2000). Gender and instructional use of computers. Proceedings of the CATE 2000 Conference.

Mitra, A. (October 1999). Voice and geography in cyberspace. Proceedings of the Ethicomp 99.

Mitra, A. (June 1999). Changes in student attitudes in a computer enriched academic environment: Report from a longitudinal case study. Educational Multimedia and Hypermedia Annual.

Mitra, A. (1999).  The importance of comprehensive needs assessment for parks and recreation agencies.  Management Strategy, 23(1), 1-7.

Hyde, M. and Mitra, A. (December 1998).  The Face, Ethics and Ethos of Cyberspace.  Proceedings of the CEPE 1998 conference.

Mitra, A. (1998).  Needs Assessment Plans.  Management Strategy, 22(3), 4.

Mitra, A. (June 1998).  The notion of functionality in the faculty use of e-mail for instruction.  Educational Multimedia and Hypermedia Annual.

Hyde, M. and Mitra, A. (1998).  Where Art Thou? Here I Am! Wake Forest Magazine, 45(3), 30-33.

Mitra, A. (June 1996).  Relationships between computer aided experiments in psychology and general attitudes towards computers in education:  Results from a 1995 case study.  Educational Multimedia and Hypermedia Annual.

Mitra, A. (June 1995).  Evaluation of computer assisted teaching of History of Architecture.   Educational Multimedia and Hypermedia Annual.

Mitra, A. (1994).  Instructor Effect in determining effectiveness and attitude towards technology-assisted multi-media teaching:  Report of a case study.    Journal of Instructional Delivery Systems, Summer, 15-21.

Mitra, A. (June 1994).  Student demographic composition in a multi-media class:  Effects on attitudes towards computer-assisted teaching.  Educational Multimedia and Hypermedia Annual.

COMPETITIVE PAPERS PRESENTED AT MEETINGS/SEMINARS:

“Collecting youth data.”  Annual Meeting of the National Recreation and Park Association, Indiannapolis, IN, September 2007.

 “Assessment of Variations in Response Rate to Web-Based Student Surveys.”  Annual Meeting of the American Association for Public Opinion Research, Annaheim, CA, May 2007.

“Using Blogs to Create Cybernetic Space: Examples from People of Indian Origin.”  Ethicomp07, Tokyo, Japan, March 2007.

 “Call Center Paper.” National Communication Association, San Antonio, TX, November 2006.

 “Collecting Citizen Input.” Annual Conference of the Tennessee Parks and Recreation Association, Nashville, TN, November 2006.

 “Collecting Citizen Input.” 50th Annual Conference of the Oklahoma Parks and Recreation Association, Tulsa, OK, November 2006.

“Planning and Citizen Input.” 50th Annual Conference of the Oklahoma Parks and Recreation Association, Tulsa, OK, November 2006.

“Collecting Health Data from the Hispanic Population.” American Evaluation Association Conference, Portland, OR, November 2006.

“Bollyweb: Looking for Bollywood on the Web.” 35th Annual Conference on South Asia, Madison, WI, October 2006.

 “Bollyweb: Looking for Bollywood on the Web.” 35th Annual Conference on South Asia, Madison, WI, October 2006.

“New technologies in collecting citizen input.” Annual Conference of the National Recreation and Parks Association, Seattle, WA, October 2006.

“Developing a profile of heavy Instant Messaging users.” Computers and Advanced Technology in Education, Lima, Peru, October 2006.

“Collecting citizen input.” Annual Conference of the Arizona Parks and Recreation Association, Phoenix, AZ, August 2006.

“Outsourcing in cybernetic space.” E-Society 2006, Dublin, Ireland, July 2006.

“Finding the “empowered voice” in Caribbean blogs.” ACURIL 2006, Aruba, May 2006.

“Randomized, controlled trial comparing four strategies for delivering an e-Curriculum to Health Care Professionals.” (Kemper, Kathi; Gardiner, P.; Gobble, J.; Mitra, A.;Woods, C.) North American Research Conference on Complementary and Integrative Medicine, Edmonton, Canada, May 2006.

“Minimizing Data Collection Time in Web-Based Surveys.” ( Mitra , Ananda; Gupta, Mayank; Wagoner, Ashley; Champion, Heather; DuRant, Robert) American Association for Public Opinion Research Conference, Montreal, Canada, May 2006.

“Differences in attitudes towards computer based training and course retention: Push and pull delivery modes.” (A. Mitra, S. Joshi, K. Kemper) Applied Computing Conference of the International Association of Science and Technology for Development, San Sebastian, Spain, February 2006.

“Exploring demographic differences and attitude towards computers for medical professionals earning continuing education credits.” (, S. Joshi, A. Mitra, K. Kemper and J. Gobble) Annual Conference of the National Communication Association, Boston, MA, November 2005.

“Community input: Process and outcomes.” Annual Conference of the Florida Parks and Recreation Association, Tampa, FL, September 2005.

“Web based continuing education: Exploring the case of medical professionals.” (A. Mitra, S. Joshi, and K. Kemper) CATE 2005 Conference of the International Association of Science and Technology for Development, Aruba, September 2005.

“ Creating identities in cybernetic space.” E-Society 2005 Conference of the International Association for Development of the Information Society, Malta, June 2005.

“Utilizing community input.” (A. Mitra, and B. Kauffmann) Annual Conference of the New Jersey Parks and Recreation Association, Atlantic City, NJ, March 2005.

"Collecting citizen input." Annual conference of the Connecticut Parks and Recreation Association, Mohegun Sun, CT, November, 2004.

“Health Risk and Problem Behaviors Engaged in by College Students Who Have Experienced Date Fighting.” (S. D. Rhodes, C. Miller, A. Robbins, M. R. Omli, H. Champion, M. Wolfson, M. C. O’Brien, R. D’Agostino, B. A. Martin, A. Mitra, H. Teuschler, K. Wagoner, R. H. DuRant) National Recreation and Parks Association Conference, Reno, NV, October 2004.

“Study to Prevent Alcohol-Related Consequences (SPARC): An Innovative Triangulation Approach to Process Evaluation.” (R. H. DuRant, M. R. Omli, H. Champion, R. D’Agostino, B. A. Martin, C. Miller, A. Mitra, M. C. O’Brien, S. Rhodes, H. Teuschler, M. Wolfson) National Recreation and Parks Association Conference, Reno, NV, October 2004.

“How “Ready” are Colleges for an Environmental Approach that Utilizes Campus-Community Coalitions?.” (M. C. O’Brien, R. D’Agostino Jr, A. Robbins, R. H. DuRant, H. Champion, B. A. Martin, A. Mitra, M. R. Omli, S. Rhodes, A. Williams, M. Wolfson, C. Miller) National Recreation and Parks Association Conference, Reno, NV, October 2004.

“Alcohol-Related Norms Among Students Attending Ten Universities in North Carolina” (B. A. Martin, H. Champion, T. McCoy, R. H. DuRant, M. Wolfson, M. C. O’Brien, R. D’Agostino, A. Mitra, S. Rhodes, M. R. Omli, H. Teuschler, C. Miller, A. Robbins) National Recreation and Parks Association Conference, Reno, NV, October 2004.

“Process and utility of collecting citizen input.” (A. Mitra, L. Stark, N. Marrin, B. Kauffmann) National Recreation and Parks Association Conference, Reno, NV, October 2004.

Exploring Web usage and selection criteria among male and female students.” Association for the Advancement of Computing in Education Conference, Lugano, Switzerland, June 2004.

" Patterns of tobacco use and misinformation about tobacco in India" (A. Mitra and N. Stark) Hawaii International Social Science Conference, Honolulu, HI, June 2004.

" Benefits and Burdens of Web-based Data Collection among College Students" (A. Mitra and others) American Association for Public Opinion Research Conference, Phoenix, AZ, May 2004.

"Towards finding a cybernetic safe place: Illustrations from People of Indian Origin.” Paper presented at Ethicomp 04, University of the Aegean, Siros, Greece, April 2004.

"Analyzing CMC data.” Paper presented at the Pre-Conference of the National Communication Association Annual Convention, Miami, FL, November 2003.

"Collecting community input in the leisure planning process.” Educational session presented at the Annual conference of the National Recreation and Parks Association, St. Louis, MO, October 2003.

“Exploring web usage and selection criteria among students.” 7th World Multiconference on Systematics, Informatics and Cybernetics, Orlando, FL, July 2003.

"Cybernetic Space: Our new dwelling place" Hawaii International Social Science Conference, Honolulu, HI, June 2003.

Annual Conference of the International Communication Association, San Diego, CA, May 2003.

"Significance of collecting citizen input." Annual conference of the Connecticut Parks and Recreation Association, Mohegun Sun, CT, November, 2002.

" Voices of the marginalized on the Internet: Examples from a web site for women of South Asia " (with Rae Lynn Schwartz). Annual conference of the National Communication Association, New Orleans, LA, November, 2002.

"Creating Indian identity narratives in cybernetic space." Conference of South Asian Studies, Madison, WI, October 2002.

The impact of communicative effectiveness of computers in use of computers for communication. Association for the Advancement of Computing in Education Conference, Denver, June 2002.

Developing a questionnaire to measure the effectiveness of computers in teaching. Association for the Advancement of Computing in Education Conference, Tempere, Finland, June 2001.

Finding a voice in Cyberspace: Utterances and their ethical consequences.  Ethicomp 99, Gdansk Technical University, Gdansk, Poland, June 2001.

Where am I speaking from?. International Communication Association, Washington, DC, May 2001.

Gender and instructional use of computers. Association for the Advancement of Computing in Education Conference, Montreal, Canada, June 2000.

"Pedagogy, discourse and the digital revolution."  (C. Chesner, M. Ferebee, J. Berg and A. Mitra).  CATE 2000, Cancun, Mexico, May 2000.

 Voice and geography in cyberspace.  Ethicomp 99, Luiss University, Rome, Italy, October 1999.

Marginal voices in cyberspace.  International Communication Association, San Francisco, CA, May 1999.

 Face, Ethics and Ethos of cyberspace. (M. Hyde, A. Mitra).  CEPE Conference, London School of Economics, London, UK, December, 1998.

 The notion of functionality in the faculty use of e-mail for instruction. Association for the Advancement of Computing in Education Conference, Freiburg, Germany, June 1998.

"Categories of computer use and their relation with attitude towards computers." (with M. Hazen, M. Hyde, A. Louden, J. McMillan, R. Rogan) Association for the Advancement of Computing in Education Conference, Calgary, Canada, June 1997.

 Web communities and creating cyberfaces:  The Indian diaspora.  International Communication Association Conference, Montreal, Canada, May 1997.

 The longitudinal study of the impact of computers on higher education. (M. Hazen, M. Hyde, A. Louden, J. McMillan, A. Mitra, R. Rogan) Speech Communication Association Conference, San Diego, CA, November 1996.

"Images of South Asia on film." Film, Culture, History:  International Conference, Aberdeen, Scotland, August 1996.

"Relationships between computer aided experiments in psychology and general attitudes towards computers in education:  Results from a 1995 case study." Association for the Advancement of Computing in Education Conference, Boston, MA, June 1996.

"Technology and higher education:  Preliminary results from a longitudinal study." (with M. Hazen, M. Hyde, A. Louden, J. McMillan, R. Rogan) American Association for Public Opinion Research Conference, Salt Lake City, UT, May 1996.

"Describing India:  Looking for clues in print."  Speech Communication Association Conference, San Antonio, TX, November 1995.

"Evaluation computer assisted teaching of History of Architecture:  General findings and reasons for non-use."  Association for the Advancement of Computing in Education Conference, Graz, Austria, June 1995.

"Electronic communities on the Internet."  International Communication Association Conference, Albuquerque, NM, May 1995..

"Multi-media in teaching:  Student opinions."  American Association for Public Opinion Research Conference, Ft. Lauderdale, FL, May 1995.

"Indians in America:  Textual articulations."  Society for Cinema Studies Conference, New York, NY, March 1995.

"The Joy-Luck Club:  A reader-response discussion."  Carolina Speech Communication Association Conference, Myrtle Beach, SC, October 1994.

"The determinants of acquiescence to preprinted information on survey instruments."  (J. Phillips, A, Mitra, G. Knaap, E. Lakner).  American Association for Public Opinion Research, Florida, May 1994.

"Constructing the Indian-American image in Media."  Conference on South Asian Studies, Madison, WI, October 1993.

"Towards mapping the Indian immigrant identity in the New World."  International and Intercultural Communication Conference, Miami, FL, February 1993.

"Evaluation of Technology-Assisted Teaching:  The FQAR Methodology."  ED-MEDIA'93 Conference of the Association for the Advancement of Computing in Education, Orlando, FL, June 1993.

"Perceived Differences between Higher Educational Needs of Employees and Employers of Technology-based Industries in Illinois."  (with V. Parker).  American Association for Public Opinion Research, Pheasant Run, St. Charles, IL, May 1993.

"Validation of Information reported in a Longitudinal Mail Survey:  The use of Computer-generated Survey Forms to Reduce Respondent Burden."  (E. Lakner, G. Knapp, A. Mitra).  American Association for Public Opinion Research, Pheasant Run, St. Charles, IL, May 1993.

"Rediscovering India in popular movies about India."  Conference on South Asian Studies, Madison, WI, October 1992.

"Use of Focus Groups in Questionnaire Design."  American Evaluation Association Conference, Seattle, WA, November 1992.

"Effects of clustering in a time probability sample of clinic patients" (E. Lakner, A. Mitra).  American Association for Public Opinion Research, St. Petersburg Beach, FL, May 1992.

"Surveying the Poor and the Homeless" (with E. Lakner).  American Association for Public Opinion Research, St. Petersburg Beach, FL, May 1992.

"Signifying the Hindu State on TV."  Conference on South Asian Studies, Madison, WI, November 1991.

"A Preliminary Framework to Think of National Culture."  International and Intercultural Communication Conference, Miami, FL, February 1991.

"Needs Assessment in Continuing Engineering Education in DuPage County (IL)" (with V. Parker, M. Matters, S. L. Bauman).  Midwest Association for Public Opinion Research, Chicago, IL, November 1991.

"Re-evaluating the audience of media: Ethnography and Focus Groups."  American Evaluation Association Conference, Chicago, IL, October 1991.

"Methodological Considerations in Sampling Homeless Populations" (T.P. Johnson, A. Mitra, and R. Newman).  American Association for Public Opinion Research, Phoenix, AZ, May 1991.

"National Television, Imagined Communities and Separatism: Re-thinking the Question of the Nation Produced by Television in India."  Conference on South Asian Studies, Madison, WI, November 1990.

"Evaluating the Nation from the Television Text."  American Evaluation Association, Washington, DC, October 1990.

"Towards a Framework for Looking at National Media."  International and Intercultural Communication Conference, Miami, FL, February 1990.

"The Position of Television in the Cultural Map of India."  Conference of South Asian Studies, Madison, WI, November 1989.

"Towards a Cultural Analysis of the Indian Television Audience."  American Evaluation Association, San Francisco, October 1989.

"Textual Analysis of English Language News Broadcast on Indian Television."  Wisconsin Academy of Arts, Science and Letters Conference, Green Bay, WI, April 1989.

"The Cross﷓Cultural Transformation of Bond into a Hero of Popular Indian Film."  Illinois Speech and Theater Association, Peoria, IL, October 1988.

"Inter﷓Connections and Cross﷓Overs between Film and Television in India." First Asian Cinema Studies Conference, Athens, OH, October 1988.

"Significance of Genres on Indian Television."  International Television Studies Conference, London, July 1988.

"Evaluation and Prediction of Return Migration among Indian Graduate Students at the University of Illinois at Urbana﷓Champaign."  American Evaluation Association, New Orleans, October 1988.

"A Study of the Use of Interactive Television in the Place of Class﷓room Lectures."  American Evaluation Association, New Orleans, October 1988.

INVITED PAPERS PRESENTED AT MEETINGS/SEMINARS:

“Collecting customer data in a digital society.”  Invited lecture at the Hospitality and Tourism Institute of Collegio EPI in Aruba, September 2007.

“The Net-Indian: Creating an identity in a cybernetic world.”  Invited lecture at the Center for Culture, Media & Governance (CCMG) of the Jamia Millia Islamia University, New Delhi, India, July 2007.

"Conducting Needs Assessments." Invited Workshop convened by the Georgia Parks and Recreation Association, Covington, GA, August 2006.

“New Technologies in Data Collection.” Invited talk at the Indian Institute of Health Management Research, Jaipur, India, June 2006.

"Collecting citizen input." Invited Workshop jointly convened by the Illinois Association of Park Districts and the Ilinois Parks and Recreation Association, Carol Stream, IL, March 2005.

"Collecting community input: Staying in touch with who we serve." Invited Workshop at the Pre-Conference and CBM Institute of the 2003 Annual Conference of the South Carolina Recreation and Parks Association, September 2003.

Keynote address at the 2002 Annual Conference of the New Mexico Recreation and Parks Association, September 2002.

"Citizen Data Collection: Process and Outcome." Invited Workshop at the 2002 Annual Conference of the New Mexico Recreation and Parks Association, September 2002.

"Citizen Data Collection: Process and Outcome."  Invited Workshop at the 2002 Annual Conference of the New Jersey Recreation and Parks Association, March 2002.

"Creating Immigrant Identities in Cybernetic space."  Invited Paper at the 2002 Media Performance, Practice and Culture Conference at the University of Wisconsin at Madison, March 2002.

"Needs Assessments."  Invited Workshop at the 2001 Annual Conference of the Massachusetts Recreation and Parks Association, November 2001.

"Community input: Process and Outcome."  Invited Workshop at the 2001 Training Institute of the New Jersey Recreation and Park Association, October 2001.

"Gathering Citizen Input in Parks, Recreation and Leisure Services."  Invited Workshop at the 2001 Annual Conference of the North Eastern Training Institute of the National Recreation and Parks Association, June 2001.

"Needs Assessments in Park, Recreation and Leisure Services."  Invited Workshop at the 2001 Annual Conference of the Pennsylvania Parks and Recreation Society, Seven Springs, PA, March 2001.

"Needs Assessments: Taking the Pulse of Communities."  Invited Workshop at the 2000 Annual Conference of the Virginia Parks and Recreation Society, Hot Springs, VA, December 2000.

"Internet, pedagogy and power."  Plenary Keynote address at the SCI-2000 Conference of the International Institute of Informatics and Systematics, Orlando, FL, July 2000.

Technology assessment. (with M. Hazen).  Second annual conference on technology assessment of the International Center for Computer Enhanced Learning at Wake Forest University, February, 2000.

Needs assessment: Taking the pulse of communities. (with J. Bannon, Sr., P. Rea, N. MacCartney and M. Pope).  National Recreation and Parks Association national conference, Nashville, TN, October 1999.

Communication, acknowledgment, and the morality of cyberspace. (M. Hyde, A. Mitra).  Center for Philanthropy annual conference, Indianapolis, IN, August, 1999.

 Needs assessment in recreation planning. (with M. Baker).  Joint Conference of the North and South Carolina Parks and Recreation Societies, Myrtle Beach, SC, October 1998.

 Role of citizen input in recreation planning. National Recreation and Parks Association Southern Regional Conference, Asheville, NC, April 1998.

 Attitude and Interest Surveys.  State-wide teleconference presentation for North Carolina Recreation Resource Services of the North Carolina State University.  Wake Forest University Medical School Teleconference Center, Winston-Salem, January 1998.

 India at 50.  Speech for the Winston-Salem State University Global Perspectives Symposium, December 1997.

 Needs Assessment and Citizen Input.  Workshop at the annual convention of the Connecticut Parks and Recreation Association, November 1997.

 Using the Internet for Research and Teaching.  Ansuya Devi Sharma Medical Education Foundation, Calcutta, India, January 1997.

 Web-based education:  The benefits and burdens of education on the Internet.  Institute of Electrical and Electronic Engineers Distinguished Lecture, Indian Institute of Technology, Kharagpur, India, December 1996.

 Web-based business:  The benefits and burdens of working on the Internet.  Price Water House Associates, Calcutta, India, December 1996.

 Needs Assessment.  (J. Bannon, A. Mitra, M. Pope) National Recreation and Parks Association Conference, Kansas-City, MO, October 1996.

"South Asia on Celluloid."  Triangle South Asia Consortium Conference, Raleigh, NC, February 1996.

"Waksberg Sampling."  Computer-Aided Telephone Interviewing:  Tools and Techniques for Effective Implementation, A Conference for Small- and Medium-Sized CATI Facilities.  Evanston, IL, May 1993.

"Tagore, Indian Television and Contemporary Culture."  Fourth Annual Tagore Festival, University of Illinois, Urbana-Champaign, IL, October 1992.

MEDIA APPEARANCES:

E-Commerce Times.com, January 2006, available at: http://www.technewsworld.com/story/48632.html

Black Issues in Higher Education, May 2005

UPN Channel 48 - ABC affiliate of Piedmont Triad, May 2005

Channel 10 - Fox Television affiliate of Piedmont Triad, January 2005

TIME magazine interview, April 2004.
Portland Oregonian, July 2004.

TECHNICAL REPORTS:

"Final Report:  Recreation Needs Assessment Study. ” Prepared for Jefferson County, WV (2006); Richardson, TX (2005); Hunterdon, NJ (2005); McHenry, IL (2005); Black Mountain, NC (2005); Merriam, KS (2004); Great Neck Park District, NY (2004); Lake Zurich, IL (2003); Biddeford, ME (2003); Faququier County, VA (2003); Metro Parks Tacoma, WA (2003); Westfield, NJ (2003); Kansas City, MO (2003); Monmouth County, NJ (2003); Navy MWR of Millington, TN (2002); Chatham, MA (2002), Sunnyvale, CA (2002), Boynton Beach, (2002), Lansing, IL (2001), Brookline, MA (2001), Chesterfield County, VA (2001), Port St. Lucie, FL (2001), Homewood-Flossmoor, IL (2001), Franklin County, VA (2001), Savannah, GA (2001), Addison, IL (2001), Crystal Lake, IL (2001), Columbia, SC (2000); Charleston County, SC (2000); Reno, NV (2000); Johnson County, KS (2000); Des Plaines, IL (2000); Sioux Falls, SD (2000); Hudson, OH (1999); Arlington Heights, IL (1999); Anderson, SC (1999); Richmond, VA (1999); Spartanburg County, SC (1999); Horry County, SC (1999); Franklin County, NC (1999); Florence County, SC (1998); Schaumburg, IL (1998); Missoula, MT (1998); Clark County, OH (1998); Downers Grove, IL (1998); La Grange, IL (1997); Charleston County, SC (1997); Battle Creek, MI (1997); Bloomingdale, IL (1997); Bloomington, IL (1997); Will County Forest Preserve District, IL (1997); Grand Rapids, MI (1997); San Antonio, TX (1997); Macon County Conservation District, IL (1996); Peoria, IL (1993). Orland Park, IL (1995); Lake Forest, (1993); Roselle, IL (1992); Niles, IL (1992).

"Interim Report of Technology Assessment at NC A&T University."  1998.

"Drug use in the workplace:  A survey of Franklin County workplace establishments."  January, 1995.

"FQAR evaluation of technology-assisted multi-media instruction of History of Architecture at the University of Illinois at Urbana-Champaign."  1994.

"FQAR evaluation of technology-assisted multi-media instruction of Plant Biology 100 at the University of Illinois at Urbana-Champaign."  1993.

HONORS AND AWARDS:

Co-Principal Investigator on a NIAAA funded project to study the effects of community intervention programs to reduce alcohol consumption on college campuses.

Received a Social and Behavioral Science Research Award from Wake Forest University to study the marketing of “gutkha,” a tobacco product, in India.

Received a Social and Behavioral Science Research Award from Wake Forest University to study the Web use behavior of college students.
Selected as one of worldwide scholars to participate in a series of invited seminars organized by the Foundation For the Future.

Received a cross-campus collaboration grant to conduct a pilot study on message design for the reduction of social availability of alcohol among under-age drinkers.  Co-investigator with Dr. Mark Wolfson of the Wake Forest University Medical School.

Received a Research Grant from the International Studies Center for teaching a First Year Seminar on Communication, Culture and India.

Received a Research Grant from Wake Forest University for a five-year longitudinal study of the effects of computerization on higher education.

Received a Research Grant from the International Studies Center for the internationalization of lower level Communication courses.

Received a Travel Grant and Fellowship from the University of Illinois for research in India.

Received a Graduate Fellowship from the Wake Forest University for Masters studies in Speech Communication.

SCHOLARSHIP:

Ongoing

Editorial review board for Critical Studies in Media Communication

Editorial review board for New Media and Society

2002-2003

Reviewed one manuscript for Critical Studies in Media Communication

Reviewed one manuscript for Journal of Contemporary Ethnography

Reviewed one book manuscript for University of Illinois Press

Reviewed one manuscript for European Journal of Educational Psychology

2001-2002

Reviewed manuscript for Information Society

Reviewed manuscript for New Media and Society

2000-2001

Reviewed manuscript for New Media and Society

Prior to 2000

Reviewed manuscript for Critical Studies in Mass Communication, 1997

Reviewed manuscript for Convergence, 1997.

Reviewed new journal proposal for SAGE, 1997.

Reviewed manuscript for Women’s Studies in Communication, 1998.

Reviewed manuscript for New Media and Society, 1998, 1999,.

Guest Editor for a special issue of Journal of Educational Computing Research, 1999.

Guest lecturer in First Year Seminar on globalization taught in the Department of Political Science at Wake Forest University, 1997-1999,

Guest lecturer in upper-division course on South Asian Art in the Department of Art at Wake Forest University, 1999.

Served as a respondent to a panel on Asian-American communication at the Annual convention of the National Communication Association at Chicago, IL, November 1997.  

Participated in several Department of Communication research seminars along with other faculty and students.

Conference Director for the Annual Tagore Conference of the University of Illinois, 1987 to 1993.

Assisted in the organization of the panel on South Asia during the Year of Globalization and Diversity 1998.

SERVICE:

American Association for Public Opinion Research Committee for the development of an AAPOR Web Presence, 1996.

Provost’s Committee to Review the Campus-Wide Multimedia Computer Laboratory Applications, 1996.

Provost’s Committee to Review the use of Lotus Notes for teaching at Wake Forest, 1996.

Provost’s Committee to Plan for the use of Information Technology for outreach to community, 1996.

Dean Orser’s Panel of faculty speakers at two separate workshops on teaching First Year Seminars, 1996.

University committee of Records and Information, 1998-2000.

Chair of the University Committee for Information Technology, 2001-2002.

University Committee for Information Technology, 2000-present.

Chair of the committee appointed for the maintenance and upgrading of the computer laboratory in Carswell Hall.

Richard Sear’s Committee for the planning of the Global Perspectives Courses and Curriculum.

Departmental Committee for the standardization of evaluation of research activities by faculty.

Faculty advisor to Wake Radio, ongoing.

Faculty advisor and coordinator for the Communication Laboratory of the Department, 1994-1996.

Indian music programs on WFDD, 1994-1995.

Assisted Dr. Randall Rogan of the Department of Communication at Wake Forest University in the Community Risk Resource Assessment Study for Forsyth County, NC.

Assisted Wake Forest University administration in various computer-related issues including working with the management of International Center for Computer Enhanced Learning (ICCEL).

Assisted the City of Joy Scholars program during their annual trip to Calcutta, India, 1996-1999.          

Assisted the Chairs of the Departments in Carswell Hall in the selection of the Academic Computer Specialist for the building.

Co-host of "Sruti" a weekly Indian music program for WEFT a community radio station for East Central Illinois, 1986 to 1994.

SURVEY DESIGN FOR SELECTED FUNDED PROJECTS:

Illinois fire fighters training assessment, completed 1990.

Financial Choice Study for the Life Insurance Marketing Research Association, completed 1991.

Alcohol and drug use among transients in Cook County for Illinois Department of Alcoholism and Substance Abuse, completed 1991.

Technology corridor educational needs assessment for the Illinois Board of Higher Education, completed 1991.

1991 Outdoor recreation survey for the Illinois Department of Conservation, completed 1992.

Avoidable mortality from cancer in black populations for the UIC School of Public Health, completed 1991

Illinois Recreational Facilities Inventory for the UIUC Department of Urban and Regional Planning, completed 1993.

Network study of the chronically disabled funded by Robert Wood Johnson Foundation and sponsored by Brown University, completed 1994.

Strategies for smoking cessation among low educated women funded by NCI, completed 1994.

FQAR assessment of the impact of computerization on education at Wake Forest University, ongoing, funded through 1999.

PROFESSIONAL MEMBERSHIPS:

Speech Communication Association

International Communication Association

National Parks and Recreation Association

 

Ananda Mitra, Ph.D

Associate Professor and Director of Graduate Studies

Departement of Communication, Wake Forest University

312 Carswell Hall

Gulley Drive

Box 7347 Reynolda Station

Winston-Salem, NC 27109

Fax 336-765-0794

 

 

Biosketch

Ananda Mitra (Ph.D., University of Illinois at Urbana Champaign) is Associate Professor in the Department of Communication, Wake Forest University with a co-appointment in the Department of Public Health Sciences of the Wake Forest Baptist School of Medicine. He has also taught at Millikin and at the University in Illinois. He has served as the Head of the Sampling Section at the Survey Research Laboratory of the University of Illinois and as the Director of the Survey Research Center of Wake Forest University. He is the author of numerous articles appearing in various scholarly journals such as Media Asia, Media Culture and Society, Journal of Communication, Critical Studies in Media Communication, New Media and Society, Journal of Computer Mediated Communication, Journal of Interactive Advertising, Evaluation Practice, among others.   He served on the Editorial Board of Critical Studies in Mass Communication and is a member of the International Advisory Board of New Media and Society (Sage Publications). He is the author of three books: Television and Popular Culture in India (Sage Publications, 1993), India through the Western Lens (Sage Publications, 1999) and Research Methods in Park, Recreation and Leisure Services (Sagamore Publishing, 2000). He is currently working on a 10-volume encycloepaedic series called The Digital World to be published in 2008. He has been the recipient of several grants including one to conduct a five-year longitudinal study of Wake Forest's Technology Initiative, a cross-campus collaboration grant, and a Social and Behavioral Science Research Award. He has served as co-PI on several grants funded by the National Institutes of Health.  He has served as a consultant to private industry, universities and colleges, and local government agencies across the United States.

 


To reach me send mail here: to ananda@wfu.edu

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