Advisory: Expert available for comment, analysis of Super Bowl ads

By Sarah Mansell
336.758.5237
January 29, 2004

Sheri Bridges, associate professor of business in Wake Forest University’s Calloway School of Business and Accountancy, is available for analysis of Sunday’s Super Bowl advertisements.

Bridges, an expert in branding and marketing, has followed Super Bowl commercials for years and has commented for stories on what ads work and why for media around the country.

“The value of Super Bowl ads is to get people talking around the water cooler at work Monday morning,” says Bridges. “Budweiser and Bud Light have done that consistently.”

Contact Bridges directly at 336-758-4589 or bridges@wfu.edu; or arrange an interview through Sarah Mansell in the News Service at 336-758-5237.

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