Advertising

Carter's

Good Housekeeping, October 1924
Risque products like underwear are sold on their functional qualities like fit and durability. Contrast this advertisement with the Calvin Klein and Victoria's Secret campaigns in the 1990s.


Yale University Library and Sociology Department. The Social Life of Cities.
This Page Last Modified: February 7, 1997
Copyright 1996-97, Yale University. All rights reserved.

URL is http://www.yale.edu/socdept/slc