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Wake Forest University

WFU Psychology

 
   

Bob Beck

 
[beck@wfu.edu]
Professor of Psychology
(336) 758-5739
 

Education

A.B., Illinois, 1953
Ph.D., Illinois, 1958

Major Area:  

Motivation and Emotion

Research interests:

I am interested in how motivation, emotion, and learning relate to each other as influences on thought and behavior. For example, people often make impulsive choices of smaller immediate rewards over larger delayed rewards, an effect called delay discounting. Such choices involve the resolution of conflicts between a “hot” emotional system which places more value on immediate rewards and a “cool” reflective system which places more value on future rewards. We are currently studying how individual differences in personality characteristics are related to such choices and how such choices might be experimentally modified. The processes involved in delay discounting appear to be important to our understanding of such addictive behaviors as drug abuse, excessive eating and drinking, and gambling.

Scholarly Interests:

Emotional Conditioning
Moods
Cognition
Interactions of the above and behavior

Representative Publications:

Beck, R.C. (2004). Motivation: Theories and Principles, 5th Ed. Upper Saddle River: Prentice Hall, Inc.
Beck, R.C., & McBee, W. (1995). Mood dependent memory for generated and repeated words: Replication and extension. Cognition and Emotion, 9(4), 289-307.

Courses taught: 

Honors Seminar
Learning and Motivation
Motivation

 

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