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February 3, 2010

Wake Forest Kicks Off 2010 Marketing Summit on February 4 - Some of the world’s most gifted marketing students will be at the top of their game as they compete for sizable awards and prestige in the Wake Forest University Schools of Business 2010 Marketing Summit, a premier annual case competition to be held Thursday, Feb. 4 through Saturday, Feb. 6. Now in its 20th year, the Marketing Summit is a completely student-run event centered around MBA and undergraduate case competitions. In this year’s MBA competition, eight student teams from top universities have 36 hours to develop a marketing plan based on real-world challenges as presented by IBM, the Marketing Summit’s primary sponsor. The team placing first will receive a substantial reward: A cash award of $50,000. In addition to Wake Forest University’s School of Business, other participating programs for the MBA competition include: University of Notre Dame; The Ohio State University; London Business School; IESE Business School (Barcelona, Spain) Dartmouth College (Tuck); University of North Carolina-Chapel Hill; and Brigham Young University. Six teams of undergraduate students will also prepare cases, competing for a first-place award of $10,000. Undergraduate teams that will be competing against Wake Forest include: University of Maryland; U.S. Military Academy (West Point); University of Toronto; University of Pennsylvania; and Emory University.

Press Contacts:

Ellen Sterner Sedeno
(214) 546-8893

Kerry King
(336) 758-6084

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