This guide will be updated regularly, so users are encouraged to consult it frequently.
 

Introduction

In 2006, Wake Forest University began a strategic planning process designed to distinguish our place in the highly competitive and ever changing world of higher education. As part of the strategic planning process, we reviewed our visual identity — how we represent ourselves.

The focus of a visual identity is usually the logo, but the following pages reflect a comprehensive identity system — including logo and seal usage, typefaces, color palettes and design templates — for presenting information logically and consistently. These standards have the endorsement of the President and Provost and will enable Wake Forest to achieve clarity, accuracy and efficiency in all print and electronic communications. Implementation of these standards will develop greater awareness of the University as a whole while enabling schools, departments and programs to communicate effectively as distinct entities.