Alumni & Friends

Donor Recognition
University of Pennsylvania’s Library
http://www.library.upenn.edu/portal/support_frame.html
Boston College University – Video
http://www.bu.edu/alumni/stories/index.html

Email Solicitations
Wake Forest – Presidential Debate Solicitation
http://triad.bcentral.com/triad/stories/2000/10/02/newscolumn1.html
Case Currents article on email solicitations
http://www.case.org/currents/2001/may/allen.cfm

Market Research for Online Services and Communications
Standford University – http://www.stanford.edu/~jpearson/

Newsletters
Buzz Words – Georgia Tech
http://gtalumni.org/buzzwords/
@Stanford – Stanford University
http://www.stanfordalumni.org/atstanford

Online Giving
Survey of Philanthropy 400 – Chronicle of Philanthropy June 14, 2001
http://philanthropy.com (password required)
Senior Class Web Challenge gift – MIT
http://web.mit.edu/senior-gift/
Planned Gift Calculator – Wake Forest
http://www.wfu.edu/alumni/giving
Planned Giving Examples – Saint Mary’s College of California
http://www.futurefocus.net/smc-ca/scenario1.htm

Online Directories
Open to the World – Built internally
      Furman University - http://www.furman.edu/admin/alumni/adirectories.htm
      Lenoir-Rhyne College - http://www.lrc.edu/alumni/email.asp
Secure – Built internally
      Wake Forest – http://www.wfu.edu/alumni/win (password required)
      MIT - https://ans.mit.edu/login.jhtml (password required)
Secure – Vendor Provided
      Berea College - http://www.berea.onlinecommunity.com/

Prospect Research
Automated Prospect tracking via SEC-Edgar filings – http://www.tenkwizard.com/
Online Prospect Screening – contact Tim Snyder at Wake Forest tim@alumni.wfu.edu

Shop-To-Give (Questions you should ask yourself before moving forward)

• Will this partnership enhance or detract from my institutions Brand?
• What aspects of the relationship could potentially negatively affect your brand and be completely out of your control?
• To make the shop-to-give service effective you must market it. This means another solicitation(s) asking people to support. However, you are not asking them to support your cause directly, rather you are asking them to support indirectly. Will your donors not make outright gifts in lieu of shop-to-give? Will they give more or less via shop-to-give
• Will the vendor supply you with statistics about how much each charity is receiving via their partnership?
• Will the vendor supply you with enough information about your shop-to-give “donors” that you will be able to thank them? Solicit them in the future?
• Are the products offered in any way incompatible with the mission of your institution?

Interesting Reading Material
From Adam Corson-Finnerty, co-author of Fundraising and Friend-Raising on the Web.
http://www.fund-online.com/musings/index.html

The Digital Economy, Don Tapscott

Growing up Digital, Don Tapscott