DIRECT MAIL IN ELECTIONS

SELECTED BIBLIOGRAPHY
Allan Louden, Wake Forest University (louden@wfu.edu)


Last Updated: Sunday, 05-Oct-2008 11:39:45 EDT

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Clinton, W. D., Clinton, A. E. (1999). Telephone and direct mail. In D. D. Perlmutter (Ed.), The Manship School guide to political communication (pp. 137-146). Baton Rouge, LA: Louisiana State University Press.

Collins, T. (1972). McGovern mailings emphasize issues, motivation, $ needs. Direct Marketing, , 26-39.

Cox, J. R. (1983). Direct mail fundraising letters: "Objectifying" arguments in a personal medium. In D. Zarefsky, M. O. Sillars, & J. Rhodes (Eds), Argument in transition: Proceeding's of the Third Summer Conference on Argumentation (pp. 339-351). Annandale, VA: Speech Communication Association.

Craver, R. (1985). The direct mailbox: the tastelessness of success. Campaigns & Elections, 6, 70-72.

Craver, R. M. (1985). Direct mail and the political process. In R. G. Meadow (Ed.), New communication technologies in politics (pp. 69-95). Washington, D.C.: The Washington Program - Annenberg School of Communication.

Cutbirth, C., & Schmidt, M. (1981, November). Direct mail as a rhetorical tool: The conservative campaign of 1980. Paper presented at the meeting of the Speech Communication Association. Anaheim, California.

Cutbirth, C., & Rasmussen, C. (1982, April). Political direct mail: The state of the art. Paper presented at the meeting the the Central States Speech Communication Association. Milwaukee, Wisconsin.

Dommeyer, C. J. (1987). The effects of negative cover letter appeals on mail survey response. Journal of the Market Research Society, 29, 445-451.

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Heighberger, N. R., & Adler, R. C. (1984, October). Use of direct mail: A campaign based field experiment. Paper presented at eh American Political Science Association Annual Meeting, Washington, D.C.

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In the Mail. [Regular feature with current examples in monthly editions of Campaign & Elections Magazine.]

Jones, E. (1989). Franking use criticized: Fundraising pitches follow franked, targeted mailings. Campaign Industry News, 3, 1, 26-7.

Kanfer, R. (1991, July). Direct to the bank. Campaigns and Elections, 12, 22-24, 26-27.

Light, L. (1982). Direct mail bids do not ensure pots of gold. Congressional Quarterly, 2714-2715.

Louden, A. D. (1984). Semi-mobilization of the far-right: The rhetoric of direct-mail fund raising. Unpublished paper, University of Southern California.

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Miller, R. E., & Richey, W. M. (1980). The effects of a campaign brochure drop in a county level race for State's Attorney. In D. Nimmo (Ed.), Communication yearbook IV (pp. ). New Brunswick, NJ: Transaction Books.

Miller, R. E., & Robyn, K. L. (1975). A field experimental study of direct mail in a congressional primary campaign: What effects last until election day. Experimental Study of Politics, 4, 1-37.

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Muth, C. (1998, May). How to use direct mail to raise money for any campaign, small or large. Campaigns & Elections, 19, 51-59, 63

Niven, D. (2006). A field experimenton the effects of negative campign mail on voter turnout in a municipal election. Political Research Quarterly, 59, 203-210.

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Peterson, B. (1982, November 17). Direct mail writes new chapter in how to run a political campaign. Washington Post, A1-A2.

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Ringer, R. J. (1986). The language of fund-raising direct mail differences between letters for national and local constituencies. Paper presented at the meeting of the International Communication Association. Chicago, Illinois.

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Sabato, L. J. (1984). Mailing for dollars: A political primer on the subtle art of getting you, dear friend, to send money. Psychology Today, .

Schlackman, R., & Douglas, J. (1995, July). Attack mail: The silent killer. Campaigns & Elections, 16, 25-26, 62, 67.

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We've got mail, Special Report (1999). [Most of the issue devoted to direct mail]. Campaigns and Elections, 20.

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